At the end of the course unit students should be able to;
1. Interpret the Operation Management from general management and marketing management perspectives
2. Examine how to design operation systems to improve effectiveness and efficiency of organizations
3. Formulate strategies of implementing and managing operations
4. Practice how to work within different operation systems and their importance to the marketing professional
5. Appraise different quality management systems and their practical usage
At the end of the course unit students should be able to;
1. apply relevant tools and concepts to design and implement digital marketing plan / Strategy,
2. evaluate the effectiveness of digital marketing plan / Strategy by measuring and monitoring the results,
3. identify success factors from global and local digital marketing practices,
4. select right approach and tools to practice digital marketing and
produce social digital marketing reports with the help of appropriate tools.- Lecturer: Chandranath Gamage
At the end of the course unit students should be able to;
1. appraise suitable financial objectives for the different types of organizations
2. assess different long term capital options
3. ascertain the cost of capital amounts of different options and if combined options are used the overall Weighted Average Cost of Capital (WACC)
4. evaluate optimal capital structure decision making
5. appraise different dividend and share price movement in making portfolio investment decisions
6. evaluate investment decision making and growth strategies
7. propose risk mitigating options
8. plan personal financing and investment
9. asses financial independence towards future success
At the end of the course unit students should be able to;
1. demonstrate the key aspects of the BI environment and key success factors.
2. assess the impact of Business Intelligence (BI) theories, architectures, and methodologies on the organizational decision-making process.
3. analyse effective business intelligence practices and trends.
4. apply BI-enabling technologies in organizational settings.
At the end of the course unit students should be able to;
1. explain the significance of public sector ethics and explain how it is different to other kinds of ethics, such as professional and religious
2. describe the social responsibilities of a public officer and how ethics could help in shouldering that responsibility.
3. define ethics and good governance and explain the interrelationship of the two.
4. describe the essential elements of a code of ethics and a citizen’s charter
5. define and describe empathy, and discuss the importance of empathy for a public officer
6. describe what is emotion intelligence and explain how emotional intelligence could be measured and developed
7. describe Neuro-linguistic Programming and Transactional Analysis and explain how those tools would help in enhancing emotional intelligence
8. describe the importance of citizen-centric and sustainable development models and explain how those could be made use of to fulfill the social responsibilities of public officers.